All eyes on voice commerce in 2019, DataArt

All eyes on voice commerce in 2019, DataArt

Global retail leaders will invest heavily into connecting physical and online shopping during 2019. And online-to-offline tracking and attribution tools will play a key role, according to technology consultancy DataArt.

Retailers will invest more in winning customers by delivering an outstanding and highly personalised shopping experience across all channels, the company reckons. Personal voice assistants will become more prominent, sped up by the introduction of 5G, which will foster an even faster pace of growth for voice commerce for companies such as Amazon, Google, Apple and Microsoft. Voice recognition will become the Holy Grail. DataArt predicts that most companies will prioritise the deployment of voice recognition over image recognition functionality. 

“The scene has been set for the 2019 technology landscape to evolve at unprecedented pace, propelling businesses and its leaders forward to create the industries of the future,” says Eugene Goland, President of DataArt. “While innovation has felt sometimes breakneck over the past decade, this year will see many mainstream businesses leapfrogging the initial disruptors to deliver the change that will significantly impact the way we conduct business.”

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