Caffè Nero is bringing back its Christmas Cracker campaign, rewarding customers with prizes every time they buy a drink over the festive period, via the company’s Yoyo-powered payment and loyalty app. There will also be thousands of golden loyalty bonus stamps up for grabs, as well as vouchers for coffee and treats from the festive menu.
Marcus Denison-Smith, Head of Marketing at Caffè Nero, says: “We were overwhelmed by the response of customers to last year’s Crackers campaign, we simply had to do it again – with even bigger prizes. The campaign, for us, is a really fun way to be able to reward our customers at a special time of the year and make a difference to someone’s Christmas, whether that’s a smile from a bad joke or something even more special.”
Michael Rolph, CEO and Co-founder of Yoyo, says: “Last year’s Christmas Cracker campaign was one of the stand out High Street success stories, and proved that if customers walk away feeling genuinely rewarded, they’ll return that experience with their loyalty.”