Nordstrom buys BevyUp and MessageYes
Nordstrom is to acquire retail technology ventures, BevyUp and MessageYes, as part of its bid to create a seamless shopping experience for customers. Terms of the deals were not disclosed.
BevyUp has developed a digital selling tool, whilst MessageYes is a platform rooted in conversational commerce. "The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant," says Brian Gill, Technology Senior Vice President at Nordstrom. "To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world."
BevyUp's platform will be incorporated into a new mobile Nordstrom employee app, due to be rolled out in the coming year. "We're investing in providing our salespeople with a mobile suite of capabilities that enables them to be relevant, informative and accessible to our customers. As a leader in retail technology and an existing Nordstrom partner, BevyUp is uniquely positioned to help us deliver for our people and our customers,” says Gill.
As for MessageYes, the acquisition “marks a meaningful addition to our existing depth of talent and experience in engineering, data science and machine learning – all skills that are essential to our future growth. We share the same vision for the future of retail, and their team will accelerate our efforts to deliver a meaningful, personalised experience for our customers."
