Hypermarket chain, Kaufland Group, is rolling out Displaydata’s Electronic Shelf Labels (ESLs) in a project designed to enhance the shopping experience, reduce waste and protect margins.
The retailer is installing the tech in 1,270 stores across Germany, Poland, Slovakia, Croatia, Czech Republic, Romania and Bulgaria. Further details here.
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Paid Channel 3 Monate (ab Kampagnenstart, Anfang September - Anfang Dezember) Länder: DE, AT/CH & PL (D)OOH + Print Ads Digital Video (inkl. CTV, ATV & VOD) Digital Video + Statics/Paid Social (FB, Instagram, Snapchat, Pinterest, TikTok, YouTube) Owned Channel 6 Monate (ab Kampagnenstart, Anfang September - Anfang März) Länder: D, A, CH, PL, CZ, Belgien, Niederlande, Luxemburg, Italien, Spanien Alle Medien (Onsite, Digital, Printmedien, etc.) Nur D/Luxemburg: Instore/PoS/ Außenfassade Plus Strecke im M
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