Harvey Nichols has inked a deal with online fashion venture, Farfetch, to sell accessories and clothes through the platform.
Farfetch, rumoured to be seeking a US stock market listing later this year, has announced several partnerships with luxury brands in recent months, including Burberry. But this is its first tie-up with a department store. Natalie Massenet, Co-chair of Farfetch's board, called the deal "a strategic milestone for both companies, as well as a win for their customers globally".
She added: "Farfetch is proving it is truly the technology platform for the whole luxury fashion industry – from gorgeous boutiques with incredible curation, to the world’s most loved designers and luxury brands and now, department stores like Harvey Nichols who for almost 200 years have built a devoted following and are innovating for the future and for their customers’ changing needs.”