Apple Pay finds favour with Millennials and GenZers
Apple Pay has pulled ahead of Google Pay when it comes to usage and interest among US Millennials and Generation Z, according to research by Dealspotr.
The company surveyed 1,000 people in February: 500 Millennials and 500 Generation Z. “Overall, we found a higher adoption of Apple Pay among young adults than we expected,” Dealspotr says. “Most of what we've been reading indicates lacklustre adoption in general, but our research indicates that this trend may be changing, especially among users between 18 to 35. 15% across both demographics have used Apple Pay to pay for items online. Given that most websites don't support Apple Pay yet, this seemed high. We believe that the majority of these cases involve paying for items through iOS mobile apps that connect to Apple Pay, indicating strong use of the offering within native iOS applications.”
In-store, 11% of Millennials and 10% of GenZers have used the service to pay for items in the checkout line. Apple Pay (10%) was significantly more popular than rivals such as Android Pay (4%) and Samsung Pay (2%). However, credit card and PayPal remain the dominant forms of payment (actual and preferred) for online shopping.
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