Playboy Enterprises has become the latest company to place its bets on blockchain tech, following the lead of KFC, Kodak and Long Island Iced Tea. A digital wallet, that will support a number of cryptocurrencies across its online media, digital and casual gaming businesses, is set to be launched before the end of the year.
Playboy.TV will be the first to feature this, enabling the online platform to accept Vice Industry Token (VIT), among other cryptocurrency tokens, for access to the brand’s exclusive content. “As the popularity of alternative payment methods continues to grow around the world, along with the reach Playboy’s digital platforms, we felt it was important to give our 100 million monthly consumers increased payment flexibility,” says Reena Patel, Chief Operations Officer, Licensing and Media for Playboy Enterprises.
“This innovation gives the millions of people who enjoy our content, as well as those in the future who participate in our casual gaming, AR and VR platforms, more choices with regard to payment and in the case of VIT, an opportunity to be rewarded for engaging with Playboy offerings.”