GAME supports digital roadmap with programmatic campaign

Summit has teamed with GAME on an omnichannel programmatic video and display campaign, as the retailer looked to capitalise on the peak trading period from Black Friday and into the January sales.  

In a move to better understand its customers and gain valuable, trackable insights into its target audiences online, Summit, who had already worked with GAME on its SEO, PPC and PLA initiatives, delivered the campaign across paid social, programmatic video and display, video on demand, digital radio and digital out of home. 

Siobhan King, Head of Customer at GAME, says: “In line with our digital transformation roadmap, we sought to focus in on data-driven campaigns that would deliver both in terms of effectiveness and ROI, but also would leverage customer insights. In the highly competitive retail gaming landscape, where consumers increasingly expect seamless experiences as they move between sales channels, the customer insights we gain from these campaigns will be integral in honing our customer proposition and delivering enhanced customer experience across each touchpoint.”