Mobile communications firm EE opens first Experience store in Yorkshire as it touches down in Sheffield

EE has opened the doors of its first Experience store in Yorkshire, in the city of Sheffield.

With a focus on reimaging the role of a retail store, these locations are designed to help customers explore the latest in connected technology. They feature Experience Zones, including a dedicated area for gamers and a hands on area for testing the latest devices and receiving personalised recommendations.

In a LinkedIn post, Asif Azoz, Retail Director at EE/BT Group, said: “This is an immersive and welcoming space for the South Yorkshire community to test out the newest innovations and visualise their lives with the latest connected tech.”

“It’s also home to an incredible team of expert EE Guides who are always on hand to help our customers make the most of their smart devices and with a personal touch that makes technology accessible to everyone. Huge congratulations to the whole team behind today’s launch, your expertise and enthusiasm is unmatched.”

2025 RTIH INNOVATION AWARDS

Physical stores will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.