Retailers with transactional apps can create an additional 15% in revenue within the first year of launch, according to research by Poq.
The company’s App Growth & Revenue Report is based on over 333 million sessions and 160 users across retailers’ online channels. It says that the study “dispels the myth that launching an app negatively impacts mobile website performance".
Michael Langguth Co-founder and COO at Poq, comments: “When looking at where mobile growth comes from, we saw that total mobile revenue grew by 70% year-over-year and 59% of this growth could be attributed to the launch of an app. This tells us not only that apps contribute significant revenue but that mobile web revenue continues to grow despite app launch, which should offer reassurance to those concerned that adding an app would impact the performance of other channels. Apps create mobile super users that are key for future-proofing retail revenue.”