Shop Direct invests in Pindrop tech

Shop Direct is set to become the first e-tailer in Europe to introduce Pindrop’s anti-fraud and voice authentication tech for its phone channel.

The company, which operates the likes of Very.co.uk and Littlewoods.com, is rolling out the Phoneprinting solution. This creates an ‘audio fingerprint’ of each call by analysing over 1,380 unique features, such as voice, location, background noise, number history and call type, cracking down on caller ID spoofing, voice distortion and social engineering with no need for customers to provide any additional information.

Neil Chandler, CEO of Financial Services at Shop Direct, says: “Protecting our customers is our priority and investing in technology like this is one of the ways we can stay a step ahead of fraudsters. Our partnership with Pindrop will let us further strengthen our security, whilst reducing call times for customers.”