The Entertainer revamps Westfield store

The Entertainer’s flagship store in Westfield has undergone a £700,000 transformation, with a grand opening event taking place this Saturday. 

The retailer says that the 4,500 sq. ft branch “uses the latest tech to make shopping more fun and hands on than ever before, including an augmented reality magic mirror, interactive games projected on to the floor and a touchscreen gaming station.” 

The Entertainer store estate currently stands at 146 outlets, with another 15 new stores in the pipeline this year. Gary Grant, Founder and Managing Director, comments: “It is our ambition that the Westfield store becomes not just an engaging place to shop, but an exciting place for children to play too. It is The Entertainer store of the future and puts fun at the heart of the toy shopping experience, whilst supporting our vision of every childhood filled with wonder.”