ShopperTrak has good Easter news for retailers

Easter falling early this year will prompt an increase in shoppers to the High Street, according to ShopperTrak. Good Friday footfall is set to rise 2% on the daily average, while Easter Saturday is also expected to be up 1%. 

This follows the trend from the last five years, which could be due to early Easter Bank Holidays landing in and around paydays. Steve Richardson, Director at ShopperTrak, comments: “Historically, when Easter falls before or during the first week in April, it is good news for bricks and mortar retailers. Additionally, we are increasingly seeing retailers discounting around Easter, making the Bank Holiday somewhat of a ‘Spring Saver’, which will also act as a driver of shopper traffic to the High Street.”