Omnichannel retailers struggling with data divide, Aura Vision Labs

The biggest challenge in omnichannel retail right now is the data divide between the online and offline worlds, according to Daniel Martinho-Corbishley, Co-founder, Aura Vision Labs.

In an interview with RTIH, he says: “As commerce shifts online, it benefits from massive amounts of digital behavioural consumer data. However, 91% of all retail purchases are still made offline, yet there’s still a huge discrepancy in the breadth and depth of data available here. Retailers and brands simply don’t know why offline purchasing decisions happen, which means targeted campaigns and store layout optimisation is still somewhat a guessing game.”

Aura Vision Labs recently announced that it was progressing from the University of Southampton’s Future Worlds incubator and joining the Collider accelerator, after completing a £100,000 seed investment deal. The venture has developed a deep learning system that can detect the gender, age and clothing styles of every person in a crowd. It uses computer vision and biometric identification techniques to analyse CCTV video footage, producing insights into customer behaviour that can help boost sales performance and loyalty. 

Read the full interview with Martinho-Corbishley here.