Fragrance Direct picks Poq for new app

Fragrance Direct has launched new shopping apps on iOS and Android, built on the Poq platform.

Rick Jowle, Founder and CEO at Fragrance Direct, says: “We’ve seen a huge shift towards mobile consumer behaviour, not just in sessions but also in revenue as well. We felt that producing an app would make sure we could give our mobile users a more optimised experience, that was quicker and more streamlined than our current mobile site.”

Also of interest: Q&A: Øyvind Henriksen, CEO & Co-founder, Poq

The UK retailer replatformed its e-commerce solution to Salesforce Commerce Cloud earlier this year, which Poq integrates with to reduce duplication of effort from the website to the app. “We were interested in working with a company that’s constantly evolving and developing new technologies that we can benefit from,“  says Jowle. “Poq’s SaaS based model allows us to launch an app very quickly and keep up with development changes and bug fixes etc. without having a huge in-house team to manage it from the outset.”