Target rolling out omnichannel delivery service
By the end of April, Target customers in Boston, Chicago, New York City, San Francisco and Washington, D.C. will be able to have their store purchases delivered to their homes.
The initiative will cover nearly 60 Target stores. When checking out, customers can opt to have their orders delivered the same day, during a two-hour window. The service costs $7, although oversized purchases such as furniture might include an additional $25 handling fee. The retailer has been piloting the service at four New York City stores since last year. It says: “Our guests told us how much they love the service’s ease and convenience. Not surprisingly, the Home category, which includes large furniture items, proved the most popular merchandise to have delivered.”
It adds: “More than ever, we’re using our network of more than 1,800 stores and our enhanced supply chain operations and digital technologies to roll-out more convenient shopping options for guests nationwide. We’re offering free two-day shipping on hundreds of thousands of items on Target.com and expanding our Drive Up service, where team members load orders directly into your trunk while you stay comfortably in the driver’s seat. And Target also will be making same-day online deliveries through Shipt nationwide by year’s end.”