ObEN preps blockchain first

Artificial Intelligence startup, ObEN, is gearing up to launch its first consumer application on the PAI blockchain.

The venture builds Personal AI (PAI), intelligent 3D avatars that look, sound, sing and behave like the individual user. In an interview with RTIH, Nikhil Jain, CEO and Co-founder, says: “The initial experience will allow users to create, authenticate, and customise their PAI and then they can engage in an AR experience where they can select a song and read a lyric, and our technology will convert that into the user’s singing voice. They can then create AR videos of their PAI singing and dancing, and share it with friends. In addition, we have several different verticals where we are working with strategic partners to develop integrations of PAI technology that will showcase more use cases for this technology.”

Jain also reports a great amount of interest from partners, investors, the tech community and the media. Investors include Tencent, Softbank, SM Entertainment, K11, and Vive X. “In addition to the entertainment value of having a personal copy of yourself that can sing and speak in your voice, we're now working with strategic partners in retail, healthcare, education and entertainment to develop PAI based experiences,” he comments.

ObEN recently launched the world’s first PAI concierge at K11’s Shanghai Art Mall, involving K11 founder Adrian Cheng, that will guide users through their new exhibit and provide information and background, all through a mobile device. “That personalised experience can be extended throughout the retail industry - for example, the PAI can be used to provide personalised concierge service to shoppers, providing them info on new stores or merchandise, guiding them through the retail location, etc,” says Jain. “In addition, a user’s own PAI can act as their personal shopper as it learns more about their tastes, or brands can leverage celebrity PAI’s to help promote and model their merchandise.”

Read the full interview here.

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