Fenwick gets digital with Salesforce tech
Fenwick is rolling out Salesforce Commerce Cloud, Marketing Cloud and Service Cloud.
Commerce Cloud will power the department store retailer’s first e-commerce platform. Whilst Marketing Cloud and Service Cloud will help it deliver personalised, connected and fast digital shopping experiences.
"As our shoppers become more sophisticated and new channels emerge, their expectations rise," says Sam O'Neill, Head of E-commerce at Fenwick. "Our shoppers want the opportunity to browse and shop online, and they want that experience to be as consistent and personal as when they walk into one of our iconic stores. Salesforce is enabling Fenwick to excel in this new and exciting chapter."
"Having that single view of the customer in one unified desktop view will help our customer service team resolve issues faster and with greater accuracy," adds Ben Parsonson, Head of Customer Service at Fenwick. "It is the foundation of creating a memorable and effective customer first experience."