Consumers expect to use technology at various points along the purchase journey – be it smartphones for research at home or in-store, or kiosks and staff-assisted devices on the shopfloor – and they want retailers to offer brand consistency at each stage.
So says Steve Powell, Director of Sales at PCMS in an exclusive comment piece for RTIH. “Staff-assisted digital devices are increasingly the heart of store operations across various retail sectors, but for customer interest in this technology to continue retailers need to ensure they form part of a unified commerce approach across all sales channels, and don’t just operate in isolation,” Powell argues.
Read the comment piece here.
Sign up for our free retail technology newsletter here.