foodchains teams with qiibee for new loyalty programme

foodchains teams with qiibee for new loyalty programme

foodchains, an offshoot of Shanghai-based online catering company, freshchefs, has announced a partnership with Swiss blockchain-powered loyalty ecosystem qiibee.

Customers who download the foodchains app will earn FAN tokens each time they make a purchase at participating foodchains restaurants by scanning a QR code, writing reviews about their dining experience, and other community-related actions.

“Small to medium-sized restaurants often struggle with traditional loyalty programs and reward systems as a result of their limited size and high integration costs. Blockchain technology allows us to streamline the execution and administration of our loyalty programme with near real-time transparency, resulting in cost savings that can be realised in the medium term,” says Clement Lee, Co-founder and CEO, foodchains. 

The venture plans to roll-out its programme to Wheelys Cafe, a Y Combinator-backed bicycle cafe chain with more than 900 cafes in 73 countries, as well as to 60-plus independent Shanghai-based restaurants, with beta testing due to begin in India. “Things are moving at a fast and furious pace in the cryptosphere. We believe that our experience in the restaurant sector and qiibee's already proven expertise and proof-of-concept will allow us to rapidly deploy the platform on a global scale,” says Lee.

Sign up for our free retail technology newsletter here.

Genesis founder Peter Gabriel backs Provenance

Genesis founder Peter Gabriel backs Provenance

PMC announces Creditcall payments partnership

PMC announces Creditcall payments partnership