foodchains teams with qiibee for new loyalty programme
foodchains, an offshoot of Shanghai-based online catering company, freshchefs, has announced a partnership with Swiss blockchain-powered loyalty ecosystem qiibee.
Customers who download the foodchains app will earn FAN tokens each time they make a purchase at participating foodchains restaurants by scanning a QR code, writing reviews about their dining experience, and other community-related actions.
“Small to medium-sized restaurants often struggle with traditional loyalty programs and reward systems as a result of their limited size and high integration costs. Blockchain technology allows us to streamline the execution and administration of our loyalty programme with near real-time transparency, resulting in cost savings that can be realised in the medium term,” says Clement Lee, Co-founder and CEO, foodchains.
The venture plans to roll-out its programme to Wheelys Cafe, a Y Combinator-backed bicycle cafe chain with more than 900 cafes in 73 countries, as well as to 60-plus independent Shanghai-based restaurants, with beta testing due to begin in India. “Things are moving at a fast and furious pace in the cryptosphere. We believe that our experience in the restaurant sector and qiibee's already proven expertise and proof-of-concept will allow us to rapidly deploy the platform on a global scale,” says Lee.
