Bestival and tappit announce cashless partnership
Bestival and its sister event Camp Bestival are going cashless. They have inked a three-year deal with tappit that will enable festival goers to use its contactless payment wristbands for the first time.
“Bestival has always been about escapism, creating an otherworldly wonderland, where you can leave all the stresses of real life behind,” says Bestival Co-founder and Curator Rob da Bank. “We think tappit’s wristbands can be a big part of that, reducing queues and hassles and making things a bit more care-free for festivalgoers. They also give us the sort of real-time data insights that can help us with a lot of things like crowd management. We eventually foresee it all going totally cashless, which will make the whole Bestival experience even more easy going for everyone.”
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tappit CEO, Jason Thomas, comments: “The process of going cashless isn’t as costly, complicated or time-consuming as people may think. Working at a strategic level with Bestival, we’ve been able to establish a cashless payments infrastructure in less than a month. Event owners using tappit benefit from a proven return on investment, improved customer satisfaction and greater business insight. We’ve worked with major events all around the world and we are looking forward to bringing this experience to two of the UK’s leading festivals.”
Bestival will be held at the Lulworth Estate, Dorset, from 2nd to 5th August, while Camp Bestival will take place at the same site from 26th to 29th July.