A.S. Watson eyes 50+ Colorlab by Watsons stores

Health and beauty retailer, A.S. Watson, has teamed up with L’Oréal to launch Colorlab by Watsons, a new concept makeup store in China.

The first Colorlab store launched in Shenzhen in January and three more have followed, two in Guangzhou and one in Shanghai. Plans are in place to roll-out a further 50 across China by the end of this year.

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Malina Ngai, Group Chief Operating Officer at A.S. Watson Group, says: “Makeup was identified as a huge growth area for Watsons and working with L’Oréal on the development of this new store concept meant that we had the expertise of an established makeup supplier at the forefront. Colorlab stores put the customers experience first and rather than just purchasing makeup, we wanted to give customers access to advice and expertise from skilled makeup artists, as well as the opportunity to try out different looks and play about with new products.”

Samuel du Retail, L’Oréal China Vice President, Consumer Products Division General Manager, comments: “Watsons has the reputation as the best health and beauty brand in Asia and we are excited to be working in partnership to launch Colorlab, a concept we are sure will be seen as one of the best stores for beauty. These new stores offer customers more than just a wide range of makeup products, they offer a makeup experience with access to instore makeup artists for consultations as well as a wide range of collateral on makeup trends and new looks to inspire them.”