Engagement + convenience key retail issues, Tryzens

While there are growing pressures in the retail sector, the market is not going to disappear. It’s just the shape and structure that is changing, which requires brands and retailers to adapt accordingly.

So says Andy Burton, CEO, Tryzens in an exclusive interview with RTIH. Traditional national retailers such as Sainsbury’s and Argos seem to be making good progress in their omnichannel offerings, with a great strategy in place: supporting online purchasing with in-store distribution, albeit perhaps not challenging the norm and driving innovation, he comments.

Meanwhile, iconic British brands like Jack Wills are beginning to leverage new technology to create omnichannel experiences such as in-store iPad use as part of the shopper experience, providing an endless aisle capability to facilitate access to a wider stock than could ever be available in store. “By enabling both in-store purchases and online orders in a single transaction, customers will have the greatest opportunity to purchase, which will encourage up-sale potential,” Burton says.

“The underlying and future opportunity within retail is healthy. The main issue to address is one of engagement and convenience, and as consumer buying habits evolve, it is vital that retailers can keep pace with consumer trends,” he adds.

Read the full interview here.