London calling as Omnia Retail eyes European expansion

Dutch venture, Omnia Retail, which taps AI to automate pricing strategies for the likes of Office Depot, Samsung and Decathlon, has opened its first office in the UK.

After launching in 2013 and establishing itself in the Netherlands, it is now rolling out to the rest of Europe and sees the UK as a key market. It says the new London premises will “allow it to meet business needs, build greater brand awareness and further establish relationships with UK retailers to accelerate growth”.

Sander Roose, Founder and CEO, Omnia Retail, comments: “E-commerce has enabled much broader product ranges to become available online, which in turn has led to increased competition, transparency of pricing and fragmentation of marketing channels. This has led to a significant rise in the number of pricing and marketing decisions that retailers need to make."

“Retailers need the infrastructure to automate their pricing and online marketing at scale in order to stay competitive in today’s market. That’s exactly why we have built our platform, and currently support over 100 leading retailers. We are incredibly excited to be launching Omnia Retail in the UK and look forward to helping UK retailers drive profitable growth.”