Luxury watch retailer, Miltons Diamonds, reports a major revenue increase after working with Visualsoft to revamp its digital marketing strategy.
The latter created ‘The Bond Watch’ campaign which linked the retailer’s products to similar watches worn by James Bond. The online campaign bolstered revenue figures by nearly 90% and also triggered 19,210 social views and a 79% increase in Miltons’ website sessions compared to the same time last year.
Ben Johnson, Web Manager at Miltons Diamonds, says: “The campaign worked really well for us. We noticed a huge influx in visitors to the site and our engagement with customers also increased. Working with Visualsoft really stressed the importance of ensuring our marketing strategy was up to scratch. Prioritising this aspect of the business proved to be the right move as it helped us reach out to an audience that otherwise might have remained untapped.”