Website Builder Expert showcases Amazon global resistance

Website Builder Expert showcases Amazon global resistance

Website Builder Expert (WBE) has released research into the top online marketplaces that have a stake in the e-commerce game.

It researched the most popular sites in 174 countries worldwide by comparing statistics from UN population and internet usage data. The results show the “shocking reach” of mega platforms like Amazon and the ongoing battle between these heavyweights.

Amazon is winning the e-commerce race right now, with an online reach of over 1.2 billion, and strongholds in every continent, but Chinese multinational Alibaba's (second) population of 1.07 billion operating in 15 countries makes it a worthy adversary.

Argentine enterprise MercadoLibre (third) reigns supreme over South America and presents the biggest resistance to Amazon’s complete global takeover. Online shopping in the ex-Soviet territory is dominated by South African company Naspers, with an audience of 260 million.

A number of e-commerce sites are vying for the dominant position in Africa. Amazon, Rocket Internet, Naspers, Be Forward and Ebay all have a presence in this market but none have succeeded in expanding their empires across the whole continent.

Further details here.

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