The retail technology week in numbers
19,210…Luxury watch retailer, Miltons Diamonds, reports a major revenue increase after working with Visualsoft to revamp its digital marketing strategy.
The latter created ‘The Bond Watch’ campaign which linked the retailer’s products to similar watches worn by James Bond. The online campaign bolstered revenue figures by nearly 90% and also triggered 19,210 social views and a 79% increase in Miltons’ website sessions compared to the same time last year.
15.2%...Online retail parcel delivery order volumes were up 15.2% year-on-year in July, according to IMRG and MetaPack research.
20,000…Superdrug customers have been told to change their online passwords after the retailer was hacked. Hackers contacted it on Monday evening, saying they had obtained details on approximately 20,000 customers.
750…Membership-only wholesale retailer Costco reports that its 750 warehouses across the US now accept Apple Pay, as well as Google Pay and Samsung Pay.
1,000…Target is expanding its Drive Up service to California and Colorado.
“We’re on track to offer Drive Up at nearly 1,000 stores by the holiday season. It’s all part of our effort to use stores to get online orders to guests faster, and make Target America’s easiest place to shop,” it comments.
$40 million…Indian e-commerce venture, Flipkart, has acquired artificial intelligence (AI) startup Liv.ai for around $40 million.
42% of UK contactless payment users would like to see the limit for transactions (£30) increased, according to GoCardless research.
627…The GMB union has hit out at Mike Ashley after 627 jobs were put at risk at XPO Logistics, a supply chain partner of House of Fraser.
£7 billion…The North East is the worst UK region for ‘serial returners’, a trend that is costing retailers £7 billion a year, according to Brightpearl research.
£4 million…Rotageek, a provider of cloud-based data-driven scheduling technology, has secured a £4 million investment led by Mobeus.
77%...Walmart is now officially the largest shareholder in Flipkart. The US retailer has shelled out $16 billion for an approximately 77% share of the Indian e-commerce venture.
