Delivery security a key consideration in online conversions
39% of consumers say confidence in parcels being left securely is a key factor when making an online purchase. Yet 60% of retailers allow carriers to leave goods in unsecure locations, according to Sorted research involving 2,000 UK shoppers and 50 retail leaders.
For 48% of consumers, the ability to designate a ‘safe place’ for their online order would improve their experience. But only 58% of retailers track deliveries at multiple touchpoints to ensure security in the fulfilment process. And only a third asked for an alternative location in the event of an unsuccessful initial delivery.
“Last mile innovation has been evolving at pace in a bid to keep up with shoppers’ demands around quick and convenient delivery. But, in the race for fast, flexible fulfilment, retailers mustn’t forget the fundamental factors around security can make or break a buying decision," says Andrew Hill, Sales Director at Sorted.
"With Amazon key making headlines, consumers want new ways to accept or authenticate orders. Indeed, our latest research shows - one in ten shoppers want biometrics instead of having to sign for parcels - as well as assurances their order will be left in a secured location.”