US startup Standard Cognition has opened the first public cashierless store in San Francisco, at 1071 Market Street.
“The public opening of our Standard Market store is the culmination of nearly two years of work by our team,” says Jordan Fisher, Co-founder and CEO, Standard Cognition. “We’re excited to be able to welcome customers to the Standard Market, and give shoppers a glimpse of the future of retail. We’ll be constantly adding new features, and are excited for customers to experience the magic of autonomous checkout.”
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The company intends to use the store as a testing ground for its system’s scale and new features. Store hours, product selection, and the total number of shoppers the store can accommodate will expand over the coming weeks, it adds.
In the short-term, shoppers will need to download the venture’s app from iTunes or Google Play in order to shop at the Standard Market. Later this year, people will be able to shop without the app and pay via cash or credit card.