Mastercard has announced that almost one in two of its in-store card transactions are now contactless across Europe, with a 97% increase in transactions year-to-date.
Transportation systems are one of the main areas fuelling this growth. “Europe is leading the way in contactless payments and what is consistent across the board, despite the economy and development status of each country, is consumers’ adoption behaviour to embrace contactless technology. We’re increasingly seeing various European markets demonstrating swift adoptions of the technology as consumers increase their trust in the technology,” says Javier Perez, President Mastercard Europe.
Further details here.