Waitrose launches two-hour delivery trial

Waitrose has teamed with On the dot to launch a rapid delivery service in selected London postcodes (SW5, SW6 , SW10, WC1, WC2, EC1, CR5 and CR8). 

This will use cargo bikes as well as vans to reduce emissions. Customers in these areas will be able to choose up to 20 items from more than 1,500 products at rapid.waitrose.com.  Before completing their order they will be given the option to receive their shopping within two hours or to specify a one-hour time slot on the same day. There is a £10 minimum spend and a £5 charge will apply for using either service.  

“Customers are increasingly wanting to buy whatever they want when they want it. For many, we have moved away from the weekly supermarket visit to give us more fluidity with our busy lives and give us better control against over-buying and waste,” says Richard Ambler, Head of Business Development at Waitrose & Partners.

“Our trips to the supermarket are therefore much more frequent - Waitrose Rapid Delivery ensures we give our customers even greater flexibility and convenience to get their shopping as and when they want it.” 

Sign up for our free retail technology newsletter here.