Kate Spade New York gets creative with Perch Interactive tech

Kate Spade New York and Perch Interactive have received an honourable mention in the Retail Environments category of Fast Company’s 2018 Innovation by Design Awards.

The former uses Perch’s retail marketing technology to help consumers customise their Make It Mine line of handbags. When shoppers pick up a bag, the Perch-enabled display detects which product the customer selected and immediately switches to the configurator for that bag on screen, where shoppers can explore all the corresponding flaps, straps and bag charms that can be customised for each bag. The experience, embedded within the retail shelving and displays, combines a blend of videos, how-to’s, product information, and allows customers to purchase their customised selections in-store or online.

Kate Spade New York reports over 100 customers per day and over 800 individual interactions each day. “We’re constantly looking for innovative and authentic ways to surprise and delight our customer, and in recent years have included a focus on technological advancements that can enhance her in-store experience,” says Mary Beech, EVP and Chief Marketing Officer.

“We’re honoured to be recognised alongside Perch in Fast Company’s Innovation by Design Retail Environments category. Perch’s retail marketing platform made it easy for us to create a compelling in-store experience that guides our shoppers to explore, create and imagine more options with our Make It Mine customisable handbags.”

Sign up for our free retail technology newsletter here.