Health and beauty retailer, A.S. Watson Group, is rolling out a new VIP loyalty programme worldwide, with plans to extend to all of its 24 markets by early 2019.
With 130 million loyalty members across the globe currently, the new initiative is an additional and invitation-only tier of membership which aims to reward and retain top customers.
Benefits include free movie tickets with Watsons Thailand, free exclusive gifts with purchases and sample boxes with The Perfume Shop in the UK and opportunities to be brand ambassadors with invitations to exclusive beauty workshops and shopping nights with ICI PARIS XL.
Malina Ngai, Group Chief Operating Officer of A.S. Watson Group, says: “We appreciate our customers, no matter how much they spend in our stores, and we know they love to feel valued. Our existing loyalty programmes reward everyone with great offers, but our VIP programmes thank our most loyal customers for shopping with us with amazing benefits and even more tailored rewards.”