HighStreet Collective report showcases essential retail tech

HighStreet Collective has launched its first quarterly report that measures the top 12 technologies used in bricks and mortar retail. The consultancy’s picks include frictionless payments, Artificial Intelligence, robotics, augmented reality and wayfinding.

“In-store tech should no longer be measured solely on up-time and functionality. It should be measured on shopper adoption of the technologies,” says Ed King, Co-founder and shopper behaviour expert at HighStreet Collective. “What good is technology if shoppers don’t use it, or if it doesn’t help move the needle?” 

HighStreet Co-founder Laura Davis-Taylor, comments: “Retail has lagged behind the technology curve for years, and it’s no wonder legacy retailers are losing ground to Amazon and other online-native retailers who are now opening bricks and mortar stores. Today’s shopper has evolved, and they bring with them heightened expectations when they shop…they expect the in-store experience to be authentic, friction-free, and story-driven. These are all things that in-store technologies can help.”

You can download the report for free and sign up for future reports at www.HighStreetX.com/radar.

Sign up for our free retail technology newsletter here.