Mobile shopping now a £25bn industry, uSwitch

Shoppers are planning to spend £25 billion via their smartphones this year, a £10 billion rise on 2018, according to research from Uswitch.

More than 30 million (58 per cent) will use smart devices to shop in 2019.. Clothes are the most popular product bought online (69%) ahead of books (51%), groceries (47%) and theatre or cinema tickets (43%).

“For so many of us now, our smartphone is an extension of our hand and we have it with us at all times, meaning that we can shop whenever and wherever we like. Our handsets allow us to window shop all the time, and if we see something we like, it is right there at our fingertips,” says Ru Bhikha, Mobiles Expert at uSwitch.com.

“With smartphone and tablet shopping now a £25 billion industry, it’s hardly surprising that major retailers have long adopted a mobile-first approach to their websites and have even introduced their own apps to make the user experience as easy as possible. Cleaner user journeys and the ease of one-click purchasing will only add to the number of people shopping on their phones and tablets."