Snoop Dogg backs Klarna, ya dig?

American rapper Snoop Dogg, aka Calvin Broadus, has become a minority shareholder in PayTech firm Klarna.

“I’ve been doing business in Europe for years with fashion brands, telecommunication companies, and more,” he says. “I’ve endorsed them, advised them, and now I’m looking to invest in them. I plan to keep growing the portfolio, ya dig?”

As part of the investment, the size of which has not been disclosed, Broadus will also become the face of Klarna’s latest marketing campaign, changing his name to Smoooth Dog.

Sign up for our free retail technology newsletter here.