Kroger, Microsoft look to redefine grocery retail

Kroger, Microsoft look to redefine grocery retail

Kroger and Microsoft have announced a partnership that will see them bring to market a new Retail-as-a-Service (RaaS) offering.

Powered by Microsoft Azure, this aims to enhance the customer shopping experience, help improve employee productivity, and allow for hyper personalisation using technology including EDGE (Enhanced Display for Grocery Environment) Shelf. 

The tie up will also include a pilot of Kroger’s connected experience stores in Cincinnati, OH, and Redmond, WA, powered by Microsoft Azure and tapping RaaS. “We are building a seamless ecosystem driven by data and technology to provide our customers with personalised food inspiration. We are identifying partners through Restock Kroger who will help us reinvent the customer experience and create new profit streams that will also accelerate our core business growth. We are excited to collaborate with Microsoft to redefine grocery retail,” says Rodney McMullen, Kroger’s Chairman and CEO.

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