Ve Global hails landmark Divvit deal

Advertising software firm Ve Global is continuing its turnaround following a 2017 administration with the acquisition of e-commerce analytics venture, Divvit.

The deal, which is a combination of equity and funding, will see the company, formerly known as Ve Interactive when it enjoyed unicorn status, stump up an initial £500,000 to integrate the two firms' platforms.

Divvit was founded in 2015 by current CEO David Linell and its platform tracks customer engagements online to identify the most effective digital marketing channels for over 350 online brands.

“Data lies at the heart of our next stage of growth and is key in realising our vision to personalise online experiences at scale for an audience of one. Adding Divvit’s data insights to our growing digital infrastructure will enable us to increase transparency across the sales funnel, providing our clients with a greater understanding of a customer’s propensity to buy while enhancing their ability to drive up ROI from under-performing marketing channels,” says Ve Global CEO David Marrinan-Hayes.

“For the consumer, it simply translates into better experiences at the digital touchpoints they value the most. More broadly speaking, as our first acquisition this is a big landmark in the Ve Global story.”