Lazada taps AR tech for L’Oreal Paris Super Brand Day
Lazada and L’Oreal are bringing back the L’Oreal Paris Super Brand Day for a second season.
LazMall will feature makeup tutorials by the likes of actress and model Anzalna Nasir, directly from Paris to Malaysia via the former’s app.
L’Oreal is also deploying its Magic Mirror augmented reality tech in the app, enabling shoppers across six countries to virtually try on over 50 shades of lipstick products.
“We are always looking at ways to redefine the online shopping experience, and to introduce innovations that enhance consumer engagement, product discovery and purchase,” Lazada said in a LinkedIn post.
