Mercato Green delivery membership programme goes live

Mercato, an e-commerce platform for independently owned grocery and specialty food stores, has announced the launch of Mercato Green.

The membership programme allows people in more than 25 US states to receive unlimited free, same-day deliveries from local grocers. Mercato will also plant a tree for every order placed by a member.

There are two plans. The Neighborhood plan covers deliveries up to three miles from the store, and the City plan covers up to 10 miles. “We’re making local grocery delivery more accessible to everyone,” says Mercato Founder and CEO Bobby Brannigan.

“We all lead busy lives and time is often our most constrained resource. A simple trip to the grocery store can take an hour, or more, and many people go multiple times a week. Mercato Green helps reduce the time people spend on grocery shopping and increases access to these great stores. Since the monthly cost of the programme is around the price of a single grocery delivery, it’s a great value as well.”