Amazon Day arrives in UK

Amazon Day has quietly launched on these shores, having gone live in the US earlier this year.

The option lets Prime members pick a day of the week to take delivery of their orders. Parcels will arrive together on the selected day in fewer boxes, Amazon says, which makes deliveries more predictable.

“Predictability over speed/giving shoppers greater control over their deliveries is def a trend to watch. Implication for bricks & mortar: click & collect will need to become more compelling,” Natalie Berg, Founder, NBK Retail, tweeted.

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