Movista snaps up main rival Natural Insight

Movista, a retail execution and workforce management platform provider, has acquired its largest competitor Natural Insight in a move backed by Level Equity. Terms of the deal were not disclosed.

“In today’s rapidly evolving retail environment, customer experience is critical. Physical stores have to look great, and products have to be where expected,” says Stan Zylowski, Co-founder and CEO, Movista.

“Natural Insight share our passion for value delivery and customer-focused innovation. Our technologies ensure the shopper finds what they want, when they want, where they want. Together, we will lead the way to a more mobile, agile and collaborative retail environment that delivers tangible, measurable returns for our customers.”

“Natural Insight has been proudly supporting the retail ecosystem for more than 10 years,” says Stefan Midford, President and CEO, Natural Insight and newly appointed Chief Customer Officer at Movista. “As we look to our next phase of growth, joining forces with Movista will ensure our customers around the world have the tools they need to stay ahead of a constantly evolving retail landscape. I’m excited for what the future holds and tackling retail’s biggest challenges together.”

As part of the deal, Movista will also own a majority stake of Natural Insight’s Capango brand, a mobile retail job matching platform.