Apple Pay leapfrogs Starbucks to take mobile payments gold
Apple Pay has overtaken Starbucks as the most popular mobile payment app in the US, according to eMarketer.
The former is set to be available in 70% of US retailers by the end of 2019. eMarketer principal analyst Yory Wurmse says the service is now expected to account for 47.3% of mobile payment users. The Starbucks app will have 25.2 million users this year (39.4% of users).
“Apple Pay has benefited from the spread of new PoS systems that work with the NFC signals Apple Pay runs on,” says Wurmser. “The same trend should also help Google Pay and Samsung Pay, but they will continue to split the Android market.”
Total spending via proximity mobile payments will approach $100 billion this year in the US, he adds.
