Zulily takes price transparency fight to Amazon, Walmart

Online retailer Zulily has launched its first ever site and in-app competitor price feature. 

This shows how it stacks up against Amazon and Walmart and coincides with the roll-out of a new holiday initiative, the Best Price Promise.

“While shoppers perceive that Amazon and Walmart have the lowest prices, we are confident that we provide shoppers the best deal. Pricing is so easily obfuscated across the web. When you think about saving $5-$10 on an item, and purchasing multiple items, per order, which many of our customers do, that’s meaningful to a household budget at scale,” says Jeff Yurcisin, Zulily President.

“We want to make shopping fun, but also recognise that our customers are savvy and making informed choices as families seek to maximise their budgets, especially during the holiday season.”

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