Curalate helps Molton Brown bring social commerce to its website

Molton Brown has appointed Curalate to harness customer and brand lifestyle images from Instagram and make them shoppable on moltonbrown.co.uk.  

The luxury fragrance and bath and body brand tags featured products within each picture, enabling customers to directly purchase the items. The content is displayed on Molton Brown’s homepage and in a dedicated ‘Love it & Share it’ gallery section.  

“We appreciate the value that social content brings to our brand, so it was important to be able to invest in a partner like Curalate to help us maximise it,” says Rowan Luckie, Global Digital Director at Molton Brown. 

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