Klarna preps London pup-up store launch

PayTech venture Klarna has announced a new campaign targeting the dog owning and dog loving communities – Who’s a good shopper – kicking off next week with a pop-up in London.

“We create experiences where you shop for what you love, for the ones you love. And that’s what the Who’s a Good Shopper campaign is all about – a celebration of the relationship between dog owners and their beloved dogs,” says David Sandstrom, CMO at Klarna.

”Throughout the campaign we will show how Klarna offers the best shopping experience for people and their furry best friends – starting with bringing them all together to experience just that, in our stylish pup up.”

Dog grooming will be available, alongside pet portraits. Owners will also be able to purchase a sweater with an embroidered portrait of their pet by Hoop & Loop. It will also be possible to shop the Klarna directory and find out about the more than 4,500 retailers that offer its services in the UK.

The company is partnering with the Wild at Heart Foundation on the initiative, with all proceeds from the pop-up being donated to the charity. The store will be located at 15 Bateman Street, Soho, London, W1D 3AQ. It will launch with an exclusive VIP party on Tuesday, 26th November and will then be open to the public from 27th–28th November, 9am till 7.30pm.