DFS lifts lid on Google Cloud collaboration

DFS has transitioned its web platform from a private cloud environment towards Google Cloud Platform (GCP). It says that this has enabled it to “deploy a number of new applications to improve functionality and performance of its e-commerce platform and lowering hosting costs”.

The retailer has also rolled out 1,200 Chromebooks to its stores to enable salespeople to access key information while interacting with customers. “Our business relies on a lot of moving parts all working in harmony. Whether a customer visits us digitally or in person–or both–there person – or both – there needs to be a congruence in the offers they see and the service they receive,” says Russell Harte, Group Technology Director at DFS.

“The work we’re doing with Google Cloud will ensure the best possible experience for end users, while also bringing efficiencies to our logistical capabilities.”

“As we migrate to GCP and access the range of applications available, we’re gaining a better understanding of what’s possible with the platform and how we can use it to seize the opportunity to react better to new challenges,” he adds.

The retailer is now looking at various other capabilities made possible by its new cloud environment. These include the adoption of containerisation through Kubernetes for faster application development, and the use of Apigee as an integration layer to bring together supply chains from across the group and improve last mile logistics for deliveries.

It is also putting more resources into leveraging data science capabilities within GCP infrastructure, to gain insights from large volumes of data. “The relationship with Google Cloud has been excellent. It’s also setting our business up for where the retail industry is going, enabling a smarter, more customer-centric approach. They understand our business challenges and have the unique expertise to help us drive forward. We’re excited about how the partnership will grow from here,” Harte concludes.