Tundra announces Sophie the Giraffe tie up

Online marketplace Tundra has been chosen as the exclusive US wholesale orders partner for Sophie the Giraffe, a brand of teething products for babies. 

“Sophie is a well known brand with a strong history of sales going back to 1961, so when we were thinking about a wholesale partner it made no sense for us to give away 10 to 30% commissions when we’re already a well-established brand,” says Stephen Montgomery, Owner of Sophie the Giraffe. 

“When we found out about Tundra and their no-commission model and frictionless platform, we were really happy to have Sophie on their site. They have been a great partner for us in both re-engaging dormant retail accounts, converting buyers who are already familiar with our brand and opening up new retailers. Within a few weeks of being on Tundra, we immediately added over 40 new accounts because of their reach. Their platform is easy to use and it saves us time and money.” 

Sign up for our free retail technology newsletter here.