Tundra announces Sophie the Giraffe tie up
Online marketplace Tundra has been chosen as the exclusive US wholesale orders partner for Sophie the Giraffe, a brand of teething products for babies.
“Sophie is a well known brand with a strong history of sales going back to 1961, so when we were thinking about a wholesale partner it made no sense for us to give away 10 to 30% commissions when we’re already a well-established brand,” says Stephen Montgomery, Owner of Sophie the Giraffe.
“When we found out about Tundra and their no-commission model and frictionless platform, we were really happy to have Sophie on their site. They have been a great partner for us in both re-engaging dormant retail accounts, converting buyers who are already familiar with our brand and opening up new retailers. Within a few weeks of being on Tundra, we immediately added over 40 new accounts because of their reach. Their platform is easy to use and it saves us time and money.”
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