One Stop enlists Savvy for festive AR game

Savvy has created and executed an augmented reality game for convenience retailer One Stop.

Launched at the end of October, customers can download the Find Eddy the Elf app, visit a store and join the search to find the hidden One Stop ‘Helfers’. They can unlock tiered prizes and enter into prize draws.

Weekly throughout the campaign, bonus brand elves are also released to provide further opportunity to win and support partner brands during the festive season. To date (the campaign runs until 25th December), a total of 50,515 elves have been ‘caught’ by 39.6% of players across 425 stores and via the app. 

“Savvy’s understanding of our brand, and their creative and innovative approach to our brief immediately stood out during the pitch process, and has continued throughout the development of the app,” says Nigel Prendergast, Head of Marketing at One Stop.

“We wanted something interactive for the Christmas period that our customers would enjoy playing, so we were delighted to be able to share with our shoppers, Eddy the Elf and his family. The campaign runs through to Christmas, but early indications show that our shoppers are really enjoying the app and continue to play each time they visit one of our stores, to unlock new elves and prize tiers.”

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