UK Click and Collect space sees major UK growth

The UK Click and Collect market will this year grow by 8.2% to 29.3 million buyers, according to eMarketer.

In 2019, 66.8% of digital buyers will use Click and Collect, equating to 52.8% of the UK population 14+.

“The Click and Collect landscape in the UK is well advanced. It’s been around in the country since 2000, when Argos pioneered the strategy,” says eMarketer Principal Analyst Bill Fisher.

“Since then, it has become commonplace among both physical and digital retailers, with UK consumers now expecting this option as standard for their digital purchases. This is exemplified by our forecast, whereby the majority of digital buyers use Click and Collect.”

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